Find the spark.
Every idea has a spark. A point of energy, right at its centre. Find it. Create from that place. It lights everything up.
Your brand is the soul of your business. It's there already, in everything you do, waiting to be found. It's in the way you talk about your work, and the way people feel when they walk in the door (or land on your website).
The branding process starts with an in depth discovery period. We'll talk about where you're at in your business right now, and we'll definitely talk about where you want to go. You'll make your way through a brand discovery workbook, and when you're done, we start defining and refining your brand.
- Get really clear on your vision, the why and how of your work, and the details that make you you
- Identify your ideal client or customer, what they need, and how to be the one that gives it to them
- Figure out how to express what you really do, and tell your story in a way that connects with your audience
- Define your brand's voice, tone and key words, so you have a base for all of your communications and marketing
- Define your brand's style, forming a base for your visual identity and design decisions
- Give you a source of clarity and direction that applies to any and all business decisions - from strategy to design to marketing
- Create a brand that means the customers or clients who will love your work will know it at a glance